One of the hardest hit businesses in this failing economy is plastic surgery. Fewer and fewer people are getting plastic surgery. Jay Leno recently came up with: "How ironic is that? The one time you really need a smile on your face, you can't even afford to get it."
These days, more than ever, good looks may give you a leg up whether you are out of job, in between jobs or lucky enough to still have one. Some of us in our 50s are in the workplace with people in their 20s and 30s, and we need to be competitive at a job interview. We need to look fresh and rested if we intend to survive the next lay-off.
The sagging economy has changed the customer landscape for aesthetic professionals too. Fewer patients opt for pricey overhauls like facelifts and similar makeovers, but there are more patients, who want temporary, less expensive spruce-ups. Both groups of patients increasingly view aesthetic procedures as a business investment move, rather than a fashionable frill. People just have to look younger for reasons related to their jobs and they are hunting for value. And the value they find.
The surge in plastic cosmetic surgery of the past decade is over. Many medical societies and associations have just released their data about the number of treatments performed and provider fees collected. A quick review of the numbers proves what seems obvious - people are more concerned about what they can put on the table than about blowing a couple of grand on a face job. Predictions for 2009 look much grimmer as there is no doubt that big ticket face-lifts are going further down, injectables (dermal fillers) and laser rejuvenation treatments are up since they offer the best value for the consumer. Financing offered by many plastic surgeons is unlikely to halt the trend. Dramatic discounts may, but to a very limited extent.
Consumers with disposable cash allocated for aesthetic treatments will rule the market in 2009. They will spend their cash on Botox, dermal fillers and aesthetic laser procedures that offer fast results at an affordable price.
Consumer expectations
People will come to a medical professional who specializes in aesthetic and cosmetic procedures and:
has experience in this fine art and appreciates the fine nuances of balance and proportion
understands that changes in millimeters can create profound changes in facial beauty and harmony
recognizes that the face of today is youthful and defined, never overdone or stylized
works with each patient individually to achieve a result that enhances each person, creating a revitalized and rejuvenated self
delivers the best results that do not look "surgical" and with minimal down time
specializes in the most advanced and innovative techniques available today
Recent advances in cosmetic laser technologies are taking the business of cosmetic anti-aging beauty from the hands of high-end plastic surgeons and making it available to many other physicians. Laser skin rejuvenation and hair reduction treatments will soon become a regular routine for many and consumers will frequent laser and combination aesthetic clinics just like they go to hair stylists and massage therapists.
This article opens a series of articles dedicated to current applications of laser technologies in the field of aesthetics and minimally invasive cosmetic surgery. You can find a lot of related posts on our blog at laseroffers.com LaserOffers.com.
More on laseroffers.com/tag/aesthetic-market aesthetic market trends in 2009
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